iXu The Smart touch bear solution

Who is iXu for?

Long-distance relationships

iXu strengthens the social and emotional bonds that only a touch can bring
into long-distance love-relationships.

Traveling parents

Touch plays an important part in a child’s development. iXu ensures that the element of physical closeness is there even during the most hectic travel schedules.

Out-of-state grandparents

iXu helps to build a strong bond between an out-of-state grandparents and their grandchildren as well as to alleviate the feeling of longing. iXu is intuitive to use also for the elderly.


iXu is huggable teddy bear which mirrors touch over distance

iXu bear mirrors your loved one´s hand movement with its arm to give the feeling of a caress while transmitting your touch anywhere in the world to the person you miss in return.

The iXu app

Using iXu app you and the touch screen you can send a mirrored touch to your loved ones iXu bear. Alternatively you can send a recorded touch to be received later. This feature is very useful over different time zone communication. You can also chat with iXu app. Later new features are added to the iXu app.

How our solution works


Think about your loved one.


Use the iXu App or the iXu Bear
to send a touch.


The iXu Bear will caress
your loved one.

Our solution overview



Touch in social life

Have you ever stopped to think about the meaning of touch in your life? How it is embedded in your daily social life at different levels? You shake hands with strangers,…

Physical closeness in grandparent-grandchild relationships

According to a recent AARP study, there are 70 million grandparents in the US. Over half of which at least one grandchild who lives more than 200 miles away, whereas…

Touch in romantic relationships

Touch has a powerful romantic value: it is the nonverbal behavior that has by far the biggest effect on our interpersonal relationships. Touch both generates and enhances love and thus…


We strive to bring joyful moments and happiness to people’s lives – with a touch of love.

Join our community for weekly blogs, active Facebook discussions around the topic, and help us to bring the element of touch to every relationship, no matter what the distance.

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Founded on an ambitious goal and a big heart.

In 2014, Jussi Tuovinen, an award-winning engineer and scientist, found himself in a long-distance relationship. While he was working in Dublin, Ireland, his family lived in Espoo, Finland.

Despite the variety of options of staying in touch with his wife, Jussi noticed he was still missing something. The feeling of true closeness just was not fully deliverable through mere words and seeing each other on screen.

Jussi saw this as a challenge: where there is a problem, there is a solution. Jussi together with his co-founder, Kai, went on to research different types of technical solutions and human psychology to create a humane real-life experience of touch that can be sent over distance.

So began the story of JoyHaptics in 2015. To this day, Jussi and Kai have been perfecting the product to convey a true experience of caress and closeness. The product launch is approaching and we are ready for the next big step in mobile communication. Are you?

The Science behind JoyHaptics

We all need touch – How science and technology are helping long-distance relationships and beyond

Humans have a fundamental psychological, physical and social need to touch and to be touched by another person.


Jussi Tuovinen
CEO, Co-founder, D.Sc.(Tech)

Lead 200 M€ R&D&I work. Commercialized dozen smart systems innovations. Award winning Big Bang Space Scientist.

Kai Martesuo
Product development, Co-founder, BSc

Commercialized the world first talking dive-computer for global markets. Serial entrepreneur.

Nina Ignatius

Over 15 years of worldwide branding experience. Forbes Winner: 40 Women To Watch Over 40.

Alexander von Reuterohrn

Long experience in international commercialisation and sales, channel building, partner management. Several positions as CEO and other leading roles in large companies.

Tomi Korpela
Digital sales

Hands-on global experience in building new businesses. Front-kine executive with unique track record in building up fast successful business and functional networks from scratch in hardship locations.

Harry Holthofer
Chief Medical Officer, MD, PhD, commercialisation in Health&Wellbeing

Extensive global experience in health research, product development and commercialisation, partnership building, and leading medical research.


Ajay Prabhu 
Bangalore, India

PhD, COO of Quest Global, India/Singapore Grew a company from 200 to 10 000 employees, and achieved over 25% revenue growth while maintaining the company’s position as one of the most profitable in the industry.

Joy Laskar
San Francisco Bay Area, US

PhD, serial entrepreneur, San Francisco Bay Area. Has achieved more than $1B economic impact with wireless solutions.

Ilkka Hämäläinen
Helsinki, Finland

PhD in Innovation and Growth, MSc (Economics), BSc (Tech) Serial entrepreneur and innovation consultant. Founder and partner of over 30 companies.

Tapani Jokinen
Helsinki, Finland & Berlin, Germany

Internationally recognized Strategic & Ecodesign expert with 25 years of experience, bringing success in commercial products like most loved Nokia 3310.

Juhani Tuovinen
Ellmau, Austria

Global commercial responsibility in renewable chemical, with over $1B annual sales in Arizona Chemicals. Retired after 35 years.

Ilkka Kaikuvuo
Tampere, Finland

Startup enthusiast, Co-Founder of Framery, Surveypal and few other companies, active member of boards and angel investor.

Milla Mäkynen
Helsinki, Finland 

Lead role in several international branding and digital marketing & communication companies, including TBWA. Strong experience in operations and administration

Antti Mäkelä
Helsinki, Finland

Long B2C experience in marketing operations, market research programs, and go-to-market projects for brands like BMW, Sixt, Nokia, OnePlus, F-Secure, KONE, PostNord, and OP.



Two main newspapers/magazines in Finland wrote nice articles about iXu

Näin toimii suomalainen älynalle, joka "siirtää" ihmisen kosketuksen toiselle puolelle maailmaa Espoossa toimiva suomalainen JoyHaptics Oy on kehittänyt mobiilikäyttöisen ”älynallen”, jolla voi välittää kosketuksen ihmiseltä toiselle langattomasti vaikka toiseen maahan. Tietoverkkoon kytkeytyvän…
KasvuOpen News

iXu awarded 2nd place at Kasvu Open

Jussi and Kai were all smiles after being awarded the second place along with an honorary mention on the Future Health and Wellbeing track at the Kasvu Open event. iXu…

JoyHaptics chosen to the Future Health and Wellbeing Growth Track in Kasvu Open

JoyHaptics was one of the twenty companies that were selected for the Future Health and Wellbeing Growth Track out of 68 high-level applicants.  The companies represent a wide spectrum of innovations…


We’ll get back to you as soon as possible.

Joyhaptics Ltd.
Haukilahdenkatu 4, 00550 Helsinki, Finland


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